Problem + Challenge:
Other Projects:
Raise Global Health
Illustrations
IEP Management Platform
Art Gallery
A collectible 16oz craft beer can design exploring storytelling through color, texture, and atmospheric illustration, balancing organic imagery with refined typography and composition.
The design concept centers around a sunset over a lake surrounded by blackberry fields, using atmosphere rather than literal product illustration to create emotional connection. The goal was to evoke nostalgia and quiet immersion — something that feels both refined and organic when seen on a shelf.plexity and follows a usability-first philosophy.
Final Design:
Atmospheric Illustration
Graphic System to feel collectable, immersive and aligned with high-end craft packaging
Narrative storytelling with control color, typography and composition
La Ronce Noire is a conceptual craft beer packaging design created for a boutique microbrewery brand. The project explored how storytelling, atmosphere, and emotion could be translated into a collectible can design inspired by late summer abundance, memory, and the balance between sweetness and wildness.
Visual Designer & Illustrator
Visual Direction:
Color Strategy:
Process & Iteration
Tools: Figma, Adobe Photoshop, Adobe Illustrator
Packaging Concept
LA Ronce Noire— CRaft Beer Can Design
Status: Complete February 2026
Typograpy
Design Concept:
Warmth, late summer light, and natural vibrancy
Blackberry richness
and depth
Balance of elegance and structure— combined handcrafted warmth with clean, modern legibility.
The color palette combines deep purples and warm sunset tones to reflect the tension between sweetness and bite:
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Great Vibes
Julius Sans One
Digital explorations testing color, typography, and wrap-around composition across three can variations.
The design was refined digitally in Figma, where layout structure, typography hierarchy, and color gradients were iterated to create a cohesive packaging system.
Traditional Sketches exploring composition and narrative tone
Design Development
Final Deliverable