RAISE
Global Health
A cohesive illustration system created for a decolonial feminist global health consultancy — communicating four core values through original illustration for their website, pamphlets, and digital branding.
Who RAISE Global Health Is
RAISE is a consultancy collective with a unique intersectional, decolonial, and feminist approach to global health. Their mission is to centre the voices, needs, and expertise of people impacted by global health initiatives — applying a participatory framework that prioritizes equity, justice, and collective well-being.
Their expertise spans Sexual and Reproductive Health and Rights (SRHR), feminist global health, intersectional gender equity, and the decolonization of global health systems.
🌍 Their Vision
A world where global health prioritizes the voices of all people — co-creating solutions that are sustainable, equitable, and transparent. A decolonized future where equity comes first.
🎯 The Ask
Create a graphic illustration system to visually communicate four core organizational values — for use on their website, digital pamphlets, and broader branding. Also design a homepage splash illustration.
Working Remotely Across Time Zones
This project was conducted entirely remotely with a team based in the Netherlands — through video calls, shared feedback documents, and iterative review cycles with multiple rounds of drafts before each illustration was approved.
Discovery & Alignment
Initial meetings to understand RAISE's mission and the visual language they gravitated toward. We aligned on clean linework with warm accents — accessible and purposeful.
Concept & Drafts
Early sketches for each illustration were shared for feedback. Multiple revision rounds refined figures, color accents, and compositions to match RAISE's intersectional values.
Final Illustrations
Four finalized illustrations: Research, Medicine, Global Equity, and Community. Delivered in formats ready for web, print, and digital pamphlets.
Homepage Design
A splash illustration for their homepage — welcoming, human-centered, reflecting their collaborative and feminist ethos.
Four Core Values, Four Visuals
Each illustration stands alone and works as part of a system. Clean linework, muted green and terracotta accents, and a light ground create visual consistency while letting each value have its own character.
Medicine & Health
Healthcare access and medical equity
Community
Care, connection, and collective well-being
Global Equity
Centering all voices in global health
Research
Evidence-based inquiry as foundation
People at the Center
A diverse cast of characters was developed to accompany the illustration system — representing the full range of people RAISE serves globally. The figures appear across all materials, emphasizing RAISE's intersectional, human-centered approach.
What I Took Away
🌐 Remote International Collaboration
Working asynchronously with a team in the Netherlands taught me how to communicate design decisions clearly in writing — every draft needed thorough explanation given the built-in delay of feedback cycles.
🎨 Building a Visual System
Each illustration had to work independently and as a set. Establishing consistent linework weight, accent colors, and compositional logic early meant all four stayed coherent without losing individuality.
✊ Designing for Mission-Driven Work
Every visual choice carried weight — diversity of figures, warmth of accents, avoiding stereotyped imagery. Designing for an equity-centered organization means constantly interrogating your own defaults.
🔄 Iteration as Process
Multiple feedback rounds weren't friction — they were the work. Each round sharpened the illustrations, and learning to translate specific critique into visual decisions quickly was one of the most valuable skills I built here.
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